03/09/2026
🎥 Boycott, information and the power of solidarity
This summer, Eve, a Master's student in Global Heritage Management at Heritage, Museums & Galleries Studies at Newcastle University UK joined the Anti-Apartheid Legacy Centre on placement, where she focused on researching anti-apartheid activism across Newcastle and Tyneside and bringing its lessons to new audiences.
In this second short film, Eve draws on the memories of Sharon Morgan, who was active in the Anti-Apartheid Movement, alongside archive material and music to explore how people in Britain connected with the struggle against apartheid in South Africa.
Sharon recalls the importance of Anti-Apartheid News in providing information about what was happening in South Africa, and how boycotting South African produce offered an immediate, practical way to take action – while also opening up conversations and spreading awareness about apartheid.
The consumer boycott became one of the Anti-Apartheid Movement's longest-running and most widely accessible campaigns. It meant that solidarity could be expressed through an everyday decision: what not to buy.
Eve's film captures something of how information, individual action and collective campaigning came together – and how people acting far beyond South Africa's borders became part of a much wider movement against injustice. It’s a reminder, too, that the choices we make about what we buy can have an impact – and that having that choice shouldn’t be taken for granted.
Thank you to Eve for creating the film, and to Sharon for sharing her memories with us.
Research & image credits for 🎞️ AAM Archives & The Chronicle Live, 🎶 by Tyneside Anti-Apartheid Choir