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Vigatour Travel through time and cultures through apparel. That's the Vigatour way. Welcome to the cultured club.

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Green Park 🟩, golden hour 🟨, blue eyes 🟦, red hair 🟥.Der Klassiker | Mark ISome of our favourite shots this year. This i...
12/10/2026

Green Park 🟩, golden hour 🟨, blue eyes 🟦, red hair 🟥.

Der Klassiker | Mark I

Some of our favourite shots this year. This is the Der Klassiker shirt, made in homage to an era in West Germany when there was creativity and success.

Thank you to Athena (Athena Ellis-Dawson ) for bringing out the richness of this shirt.

Welcome to the cultured club.

This is Vigatour.

Behind The Scenes: An Enduring FriendshipHi all, it’s Al here. I hope you enjoy reading this and see it as a testament t...
06/10/2026

Behind The Scenes: An Enduring Friendship

Hi all, it’s Al here. I hope you enjoy reading this and see it as a testament to having the right people with you on your business journey.

Recently, I caught up with my friend Vee (aka Vaishnavi Pandian ), who I have a lot of my successes to owe to. I jokingly call her the Andrew Ridgeley to my George Michael (yes a Wham! reference).

She has been that friend who has not only advocated for me on this brand but pushed me to be better as a founder.

10 months ago, Vigatour was a dying brand. But with the help of Vee and others, the brand grew, became known to others and evolved into one that focuses on making culture matter to everyone.

I definitely don’t get here by myself, without God or without people around me like Vee.

So I publicly say “thank you” to Vee for helping Vigatour grow and just say to you reading this, if you ever feel like you’re failing, find a person like Vee who can challenge you and make you better.

This is why we have the “La Vee” shirts on our website, because I believe every business should remember those who took them to the dance. Giving people flowers is what I care about as a person and I hope you enjoy the journey that is unfolding.

The photo credit goes to Vee.

Core V in Cardinal RedHere is the angel playing with your heart.Vigatour is built on connecting you with history and cul...
04/10/2026

Core V in Cardinal Red

Here is the angel playing with your heart.

Vigatour is built on connecting you with history and culture. That’s at the core of who we are.

It’s rather fitting that you can own an item of your own. The cardinal red sweatshirt with our logo and its mark embroidered in gold.

This is SPQR for the modern world and contemporary life.

It fits us, it’ll fit you and we’re sure you will love it.

This is Vigatour.

02/10/2026

Founder notes - Physical Cultures (coming in November 2026)

I’ve always believed history and culture are meant to be experienced, not just read about.

London holds one of the oldest stories in the world, and most of us run, walk and commute straight through it. Physical Cultures is my way of changing that: we will move through the city together, stop where history happened and see it as it once stood. All you need is your smartphone and the willingness to learn.

You don’t need to be fast. You don’t even need to love running. You just need to be curious.

Spaces will be small. If you’d like to be one of the first, send me a message with “RUN” and I’ll let you know first when bookings open.

Welcome to phase II of Vigatour.

We close off September by showing the most recent items we’ve exhibited on this page.The Bacha Amazigh Cardigan - a fan ...
28/09/2026

We close off September by showing the most recent items we’ve exhibited on this page.

The Bacha Amazigh Cardigan - a fan favourite. Created in honour of its namesake, Roza Bacha, and her Amazigh roots. They are a people who never surrendered their language, script or name. This is where the rose maketh the cardigan. 🌹

The Pan African Heritage Bomber Jacket - a statement of lineage, for Africa and its diaspora. We always want you to remember that Africa ≠ Poor.

The La Vee t-shirt in clay - named for Vee, one of our first believers. This individual piece is an homage to Ancient Mesopotamia, where some of the world’s earliest writings were pressed into clay.

Welcome to the cultured club.

Our clothing is available (please see the link in our bio).

This is Vigatour.

27/09/2026

Chapter II of the Vigatour Commentaries. This edition reveals our thoughts on different aspects of culture.

Alongside the voices of our contributors, August carried reflections of our own. These are three worth reading.

Swipe right to read.

This commentary explored bodybuilding’s beginnings in marble, centuries before it became a sport.

5 August 2026 — Marvelling at Marble and Muscle  

“Before Eugen Sandow established bodybuilding as a sport at the turn of the 20th Century, it was an art built on the statues from antiquity to the Renaissance. These creations relied on both mythos and mathematics to build the superhuman in marble. This is why, fittingly, Mr Universe Steve Reeves had to make bodybuilding mainstream through his portrayal of the Roman demigod Hercules. This serves as a full circle cultural moment.”

This commentary explored the First World War as it was lived by the colonial subjects who fought it and what they were given when it ended.

24 August 2026 — The Colonialist War

“For many Europeans, the First World War is remembered as the war to end all wars. Yet for much of Africa and Asia, the end of the conflict changed very little.

It was a colonialist war fought by colonial subjects. Over a million Indian troops served overseas. The tirailleurs sénégalais fought in France. In East Africa, hundreds of thousands of African porters were conscripted into the Carrier Corps. A vast number of these subjects died of disease and hunger, carrying a war they had no part in starting. They also had to contend with the racism and discrimination of the time.

When the war ended, German colonies such as Tanganyika and Kamerun (now part of Tanzania and Cameroon, respectively) were transferred to the victorious powers as mandates. Many European peoples emerged from the war with states of their own. India and the African colonies were granted no such thing. Nobody asked them. Why would they?

Remembering this does not diminish the sacrifice of veterans. It simply broadens our understanding of who experienced the war, who truly benefited and how its legacy was felt around the world.

This is why culture matters.”

This commentary explored a son of Zanzibar,

Africa ≠ PoorRemember that.This jacket was made as an inspirational piece for all Africans and those who identify as par...
17/09/2026

Africa ≠ Poor

Remember that.

This jacket was made as an inspirational piece for all Africans and those who identify as part of the diaspora. Africans are smart, rich in culture and abundant in resources. We have power within ourselves.

The prevailing myth that Africa is poor is just that. A myth.

Mismanagement and corruption do not negate the beauty and creativity of the continent.

So allow us to reintroduce the Pan-African Bomber Jacket - a piece designed by us Vigatour®️ .

We want you to feel united, proud and connected to the continent which created you and your ancestors.

This is Vigatour.

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