Warehouse is a platform built to highlight creativity, for the sake of creativity. The founding team felt a dire need of platforms, which encourage and support creativity especially in the city of Karachi consumed with commercialism. The Warehouse team believe that art is a necessary vent needed for positive reforms in a nation struggling for a lot more. We want to bring in fresh faces, provide op
portunities to them in order to enable them to achieve all that they believe they can achieve and more. Umer Adil, Beenish Umer, Naveed Salam and Fawad Suhail Abbasi all graduates of IVS, are the core team behind this venture and are tied together by their mission to promote art and design at all levels. Redesigning, reusing, refreshing and recycling ideas and materials, the product line at warehouse is all about absorbing ideas that surround us on a daily basis and adding value to them. The thought behind the 'B-series' product line is to identify popular imagery that surrounds us and to elevate the understanding of our own identity and build on the spirit of belonging. We work with local craft, materials and ideas and try to experiment with what exists. From our mugs, trays, key chains, planters and coasters to our latest new aged candle stands; we have used the local craft to generate a bright and colorful range of products by adding the much-needed twist. Each of our products have an interesting and unique story and the journey from their pre-existing scrap from to the designer, funky and bright home accessory is amazing. While raising the bar of quality and designing products which forward a sense of belonging, we pride ourselves in going the extra mile by keeping our ideas and products sustainable. Apart from the B-series product range, Warehouse has also ventured into publications for a cause, launching its very first publication on the 23rd March of 2011. A box set collective, titled ‘Mein bhi Pakistani hoon’ a collaborative project involving 7 very talented young photographers of Pakistan, adamant to present in their captured images the other, softer side of Pakistan. This was initiated solely to uplift spirits in these unfortunate times of distress and was largely appreciated by individuals as well as the CSR Association of Pakistan, leading them to certify the Warehouse team as a body working towards Corporate Social Responsibility. All four members of the founding team also design customized accessories and furniture which is available off the shelf and on orders at the warehouse. Warehouse has been exhibiting frequently over the past few years of its conception with art ranging from photography, graphic design and digital art to paintings, miniatures and ceramics. For more information find us on www.facebook.com/warehousespace or mail us on [email protected]
