06/02/2026
A new look for a bigger impact. You may have noticed the steady roll out of our new branding. Today, we're officially introducing the new Paper Whale—new logo, new look, new website. Same grit. Bolder energy.
This rebrand wasn't just a visual refresh. It was a reckoning:
• An honest approach of who we are and what we do
• A sharpened mission and vision that feels real and undeniable
• A belief in community and our commitment to making it possible
A massive thank you to our Design Director and Bellingham's own Micah Ellis at Further Up Co. for leading this process. The new whale mark evolves from the original. It’s bolder, more alive, and yet it still carries what it always has: community, collaboration, forward momentum, and the creative energy simmering beneath the surface of every place.
You know our events. Now we want you to know us.
Paper Whale is a placemaking agency. We use raw creative energy to turn ordinary places into unforgettable experiences. And now we need you more than ever as a donor, sponsor, volunteer, artist, or attendee.
Explore the new site at https://www.paper-whale.com and let us know what you think.