Operation: Pineapple

01/21/2019

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01/15/2019

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In today's blog we explore how you affect change in your organization and leave denial behind.

05/21/2018

Flexible Payment Plans: Why Offering Payment Options Can Really Pay Off!

04/09/2018

KEEPING THE FOCUS How to Get Things Done in an Increasingly Complicated World Goals matter and the best way to achieve them is with consistency and commitment. It’s all about keeping a daily focus on the things that really matter. For example, you might have set a personal goal to spend more time with your family and less time in the office. [ 561 more words ]

Keeping the Focus It’s all about keeping a daily focus on the things that really matter. In this morning's blog, i share some great tools that help me keep focused and get the things that matter done.

04/09/2018

ToodleDo Priority Definitions 3-TOP PRIORITIES SOC: Significant Outcomes These are big payoff projects—not just tasks—with Significant Outcomes. They get filed with the SOC: prefix. As an example, SOC: Staff up for Summer Season or SOC: Complete all ticket setup for the summer lineup REVIEW: Everyday-keep focused and build your Opportunity Now tasks and Critical Now items from here! 2-HIGH PRIORITIES… [ 224 more words ]

Getting things done is an essential part of any leader's mission. I use ToodleDo daily to manage my tasks. it's a great way to clear my head of the day-to-day routine and to be more effective.

03/26/2018

THIS IS A GOOD SIGN How to Design Great Front Gate Signage! Marketing, as defined by Merriam-Webster Dictionary, is “the action or business of promoting and selling products or services, including market research and advertising.” Successful marketing agencies help to make products exciting, memorable, and necessary for consumers. For example, if I ask you to think of a popular insurance company, you might think of Geico Insurance and their gecko mascot or Allstate Insurance and their mascot, Mayhem. [ 623 more words ]

To maximize revenue at the front gate or admissions counter, we must understand how our guests are thinking when they arrive. A strategic marketing plan at the front gate should include great front gate signage and focus on positioning the products and experiences that are more than general admissio...

03/19/2018

KEEP IT STUPID SIMPLE Why Limiting Options May Be the Best Choice In today’s world, we love having and making choices. Practically everywhere, we are presented with options: 64 crayons in a Crayola box; 12 assorted donuts from Krispy Kreme; even hundreds of cable channels to choose from! However, too much choice can overwhelm us and when that happens, we tend to shut down or shut out… [ 376 more words ]

In our point-of-sale world, we give our guests choices too…but typically, we do a terrible job of presenting them. In today's blog, I share some of my favorite techniques that keep it stupid simple and contribute to higher sales performance.

03/13/2018

Smart Wristband Technology Is Transforming the Guest Experience Remember years ago when it used to take several steps just to get into a theme park? You had to wait in line to purchase your admission ticket, pull out your wallet, pay the cashier, receive your barcoded ticket, walk to the admissions turnstile, present your ticket, and finally enter. I know I was exhausted even before I got through the front gates. [ 621 more words ]

The physical act of taking out your wallet and paying can be psychologically “painful” for many consumers. Read my blog on how Smart Wristband technology, coupled with the right point-of-sale software, is transforming the guest experience.

03/13/2018

SETTING THE STAGE: Six Keys to Connecting with Future Guests Last night, we celebrated my oldest son’s 21st birthday with a night out on the town. We began our celebration at Mango’s Tropical Café, a Brazilian-themed dinner & show spectacle on I-Drive in Orlando. It was a fantastic time that truly delivered on my plan for an evening of entertainment and libations. [ 825 more words ]

Potential and future guests need information as they plan their visit. Setting the stage is all about building anticipation and generating more visitation to your facility. Today's blog outlines six essential factors that, when implemented, do just that.

03/13/2018

LEADERS LEAD Why Leaders Are Better Than Managers Working in food service builds character. That's what I have always taught my children and because of that, both of my boys are presently working in food service. My oldest works at TopGolf as a busser and is now being trained as a food runner. My younger son took his first job working at Dunkin' Donuts and now works at Cracker Barrel Old Country Store. [ 794 more words ]

What's the difference between leading and simply managing. In this blog, Marty shares examples that demonstrates what happens when leaders lead their teams.