04/02/2020
Artists, Public, & Press:
Museum as Retail Space (MaRS) is to be reinstituted as Pluto Projects, an experimental streaming exhibition and silent auction platform. Pluto Projects website URL will be announced on Tuesday April, 7th, 2020 (the Full Pink Super Moon) in conjunction with its inaugural exhibition by Laura Soto
The MaRS instagram handle has changed from “mars_gallery_la” to “pluto_projects”, but will keep posted documentation of the gallery’s past exhibitions.
Pluto Projects is an experimental exhibition format premised on the Public becoming plurally virtual and spatial, therefore changing the nature of the Intimate, and creating the need for a new architecture and ritual.
Exhibitions are streamed live from spaces of the artists choosing, and then broadcast in memoriam. They are plurally openings, exhibitions, performances, happenings, events, documentation, and singularities.
Pluto Projects will be supporting artists by facilitating silent auctions with designated windows of time in which an inquirer may bid on the offered works. The auction is "silent" in that there is no auctioneer selling individual items, and that the bids are private. The artist selects the bid of their choosing at end of the silent auction, and may pass on any and all bids. This model returns the agency to the artist, in which they may move their work on their terms.
Divisions of takings are made transparent for each silent auction, with the precedent custom to offer 80% to the artist. Founding shows of Pluto Projects will donate all proceeds beyond what is raised for the artist to COVID-19 aid.
Live streamed openings will be held three days a week on Tuesdays, Thursdays, and Saturdays. Silent auction windows will be between one to three weeks long.
Pluto Projects will be able to program over 150 exhibitions annually, independently or in conjunction with other galleries, giving the ability to support many more artists with more frequency than a traditional gallery program. Programming both emerging and established artists, Pluto Projects will be cultivating an inclusive community within the art world.