08/09/2026
Stopped into Publix last week and they had some beautiful gladiolus. You rarely see them anymore but they used to be a staple of Publix' fresh flower selection. We started wondering why it's a lot harder to find them these days. What we found out was surprising, but we also discovered how important Palmetto and Manatee County were to commercial gladiolus growing in Florida's not-too-distant past.
Glads were first grown in Europe over 2000 years ago. The hybrid that led to today's "glads" was created in Belgium in 1837. The first hybrid was shipped to the US in 1853.
The late Lundy Dirr, who lived and farmed on Terra Ceia, is considered the father of Florida's commercial gladiolus growing, but in a way his wife was the founder. As the story goes, in 1930, Mrs. Dirr mailed in Octagon Soap coupons to get a free gift of gladiolus bulbs from the soap company. Mr. Dirr planted them and thus began the first commercial gladiolus growing in Manatee County - possibly the entire state of Florida.
Edgar H. Price, Jr., who became famous throughout Florida later in life, was fresh out of the Army after WWII. Mr. Price's Uncle Greenwood was already growing citrus and tomatoes when he decided to add commercial glad growing to his products. Edgar Price wanted to learn the commercial flower business and came to work for his uncle on Terra Ceia and what is today Palmetto Point. He made 37 cents an hour working in the fields but went on to learn the business from the ground up (literally) when it took off in Manatee County. Mr. Price estimated that in the 1950's, Manatee County was shipping 20,000 gladiolus a day, most of it from Palmetto and Terra Ceia. For decades, the industry thrived. Although Ft. Myers was the epicenter of commercial growing then, Manatee County wasn't far behind.
Years later, commercial gladiolus growing became less profitable and harder. Competition from overseas with cheap labor enabled growers in other countries to undercut local prices. Climate shifting, freezes, and disease also made commercial growing of glads much tougher in Florida.
Nonetheless, glads were a booming business in Florida for decades, and it all started with Mrs. Lundy Dirr sending off her soap coupons to get gladiolus bulbs in the mail.