18/05/2026
Ines Alpha .alpha uses technology as a way of looking at the face more carefully, more honestly, and with considerably more joy than conventional beauty culture tends to allow.
The Paris-based digital artist and AR makeup designer has built a visual language that sits at the intersection of cyborg aesthetics, aquatic softness, and identity theory. Working with 3D software, iridescent forms, organic glitches, and the intimate space between a person and their own reflection, she has developed what she calls 3D makeup: structures that grow on skin, rewrite its surface, and offer the face a second grammar without replacing the first.
When we asked her about the line between self-expression and self-escape, her answer was unambiguous: “It is never about hiding. It is more about revealing. When I add cyborg tentacles or iridescent forms to a face, I want to celebrate the weird, not erase the person.”
That precision of intention is why her work belongs in this exhibition. In the context of “I Can Buy Myself Flowers,” self-possession takes many forms. For Ines Alpha, it takes the form of deciding, with full deliberateness, what your own surface gets to say.
Two works by .alpha, presented by HAZEGALLERY in collaboration with at “I can buy myself flowers” exhibition in Amsterdam Full interview in PURPLEHAZE Issue 012, out June 6. Amsterdam.