14/10/2026
Remembering John Rhydwen Jones of Llandudno who was killed in action today 1944.
The only son of Walter Rhydwen Jones, and his wife Millicent. Walter owned the furniture store, Rhydwen Jones & Davies which opened in 1851 and was a well-known Llandudno landmark for many years. They also had stores in Colwyn Bay and Rhyl.
John was educated at Rhos-on-Sea College, Ratcliffe College, Leicestershire, and La Maison de Melle, a finishing school in Belgium. He served his apprenticeship in the furniture trade with Heals of Tottenham Court Road, London, playing rugby for London Welsh at this time. He became a junior salesman with Ray & Miles of Liverpool.
He joined the Territorials and was mobilised on August 1939. After officer training, he left Britain for North Africa in December 1942. He was awarded France's âCroix de Guerre avec Palmeâ in 1943.
He moved on to Italy, where he saved the lives of two of his men by digging them an air hole in a building, while under German shelling. In the advance from Rome to Florence, he was acting as Forward Observation Officer with a company of Indian infantry when his quick mind and enduring courage were displayed. Despite splinter injuries, he remained at his post. He was killed during a counter-attack on 14 October 1944 near company headquarters.
In April 1945 John was posthumously awarded the Military Cross, which his father collected from Buckingham Palace.
Walter eventually sold the business, having nobody in the family to take it over. It continued to trade as Rhydwen Jones & Davies until acquired by UK furniture chain Courts in the early 1990s.
We Will Remember Them