05/04/2026
Not all Easter eggs are created equal 🐣✨
This luxurious Terry’s Easter Egg was purchased in 1938 and it’s as much about the packaging as the chocolate inside.
Early chocolate eggs were once solid and bitter, until British makers Fry’s, and then Cadbury’s, perfected the smooth, hollow versions we know today. That hollow centre wasn’t just for show, it made room for extra treats and occasionally some unusual surprises - including watches and even cutlery! 🍴
But delicate chocolate needed protecting, so these beautifully decorated boxes doubled as both packaging and armour. At a time when Easter eggs were a real luxury, you wouldn’t want yours arriving in pieces…
It wasn’t until the 1950s that the cardboard cartons we're familiar with today, which were inspired by lightbulb packaging, replaced these ornate box designs.
