Prithvi Fine Art and Cultural Centre is a non–profit organisation constituted to keep the cultural and social heritage of our country alive. S/74/2011) with its head office at 124, Hans Bhawan 1, Bahadur Shah Zafar Marg, New Delhi-110002. Exemption is granted to the Centre u/s 80 G of Income Tax Act, 1961 by the Director of Income Tax, (Exemptions) Delhi vide letter no. DIT(E)/80G/2011-2012/P-1502
/344 dated 02.06.2011. The society was envisioned and founded by a team whose experiences of traditional knowledge, education and artistic sciences deeply influenced Prithvi’s vision. Its vision and efforts are in response to the degrading cultural and social heritage of the country. This society aims at providing education in fine arts, studio arts as well as education in visual arts and design. It also works for the promotion of fine arts and music. It targets at creating awareness and enhancement of cultural traditions of India in public through various art exhibitions, seminars and workshops. Along with this, it shall make films on fine arts and music. The prime concern of the society is to work towards the betterment and restoration of cultural and social heritage of the country by way of protecting and promoting various dying arts and lesser known cults and practices. Prithvi Fine Art and Cultural Centre, in conjunction with the Claridges, Suraj Kund, organised its first art exhibition 'My Life, My Way!' in April 2011. This show culminated from an art camp held amidst the sylvan surroundings of the historical Suraj Kund in the ultra-contemporary hotel The Claridges. The camp included 14 of India’s most well-known and creative artists. They worked in tandem from March 26 to 27, 2011, to create works that amply reflect the wonderful energy of the camp. The art camp and the exhibition were sponsored by Power Grid Corporation of India. Prithvi Fine Art and Cultural Centre organised its second art camp (June 2012) in Leh-Ladakh in collaboration with Jammu & Kashmir Lalit Kala Academy. The camp included 17 of India’s most well-known artists. The society organised a solo exhibition of paintings of Sangeeta Gupta at ICCR, New Delhi. The show was inaugurated by the former President of India Dr. A.P.J Abdul Kalam in August 2013 and was dedicated to Uttarakhand. The fund (Rs. 20 lakh) raised through sale proceeds of the paintings has been used for creating a fine art education grant for the students of Uttarakhand in collaboration with department of culture, government of Uttarakhand. It is a charitable society envisioned and founded by a team whose experiences of traditional knowledge, education and artistic sciences deeply influenced Prithvi’s vision.This society aims at providing education in fine arts, studio arts as well as education in visual arts and design. The seven documentary films written, directed and produced are:
1) Keshav Malik: A Look Back (2012)
2) Keshav Malik: Root, Branch, Bloom (2013)
3) Keshav Malik: The Truth of Art (2013)
4) Mahakumbh: Aastha Ka Mahaparv (2013)
5) Weaves of Time (2013)
6) Kung Fu Nuns in Mystic Ladakh
7) Greece: Continuum of Consciousness
'Keshav Malik: A Look Back' was screened in 2012 by Indian Council for Cultural Relations, New Delhi, Kiran Nadar Museum of Art, Sanskriti Kendra, Anandgram, New Delhi and Kala Ghora Art Festival, Mumbai in 2013. The other two documentaries 'Keshav Malik - Root, Branch, Bloom' and 'Keshav Malik - The Truth of Art' were screened by India International Centre and by Indira Gandhi National Centre for the Arts, Delhi in 2013. This film was telecasted by DD Bharati three times in January 2014. The documentary 'Maha Kumbh- Aastha ka Mahaparv' was screened at Sanskriti Kendra, Anandgram, New Delhi in 2013.
'Weaves of Time' the latest documentary was screened at India Habitat Centre, Delhi in December 2013. The society, in collaboration with Alliance Francaise de Delhi (French Institute of French Embassy in India), organised a spring festival from March 28 to 31, 2014 which included an art exhibition with music show, a poet's meet, painting workshop and a film festival. The vice-president of the society Padamshree Keshav Malik passed away on June 11, 2014 and as a homage to the legend, the documentary film 'Keshav Malik – The Truth of Art' was screened at Lalit Kala Akademi and India International Centre and was telecasted by Loksabha Television in June-July 2014. The society has organised an art exhibition of Greek artists from July 26 to August 1, 2014 at Lalit Kala Akademi, New Delhi as part of a cultural exchange programme. Ever since then there has been no looking back for the lineup of events at Prithvi.
