Discover Shimane

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Discover Shimane Official Tourism Promotion page of Shimane Prefecture
Your guide to Shimane prefecture with updates on the latest news, events, and articles.

Come and explore unfamiliar Japan! Shimane Prefecture is situated in the northern region of Western Japan, facing the Sea of Japan. It stretches widely from east to west, with the Oki islands located north of its shores. The land is blessed with riches both from the Sea of Japan and from the Chugoku mountain range. Shimane's history is so vast and deep that the earliest time it first appeared was in the time of the Japanese mythology. There are various legends and folklores found everywhere in Shimane, and the culture and traditions related to those legends are still alive in people's daily life. Shimane is also famous as the place where myriads of Japanese gods gather to hold annual meetings. Thus, Shimane is known as "The land of the gods" or "The land of myths". The exact place where the myriads of Japanese gods gather is Izumo Taisha Grand Shrine, located in eastern Shimane. In the 10th month of the lunar calendar, all of the gods gather there. In addition to the gathering of the gods, many people around Japan visit there to pray as well. In eastern Shimane, there are more tourist destinations, such as Matsue, which is the capital and a former castle town, and the Adachi Museum of Art, a Michelin Guide 3 stars winner. Central Shimane is home to the World Heritage Site, Iwami Ginzan Silver Mine. The mine came to its peak early in the 17th century. At that time, Japan produced one third of the world’s silver and the majority of that silver was from this mine. The part of mining town is kept in good condition and is good for a walk to take in the unique atmosphere. A guided tour of the tunnels is especially recommended. In western Shimane, you will find breathtaking scenic beauty, such as a beach of singing sand and varied mountain landscape. In addition, the town of Tsuwano is famous for its white walls lining the main street, giving a glimpse of good old Japan. The Oki islands area consists of about 180 large and small islands with a mesmerizing and dynamic landscape which goes far beyond your expectations. Oki is home to a unique history, culture and ecosystem, and because of its unique geography, Oki has been a member of the Global Geoparks Network since September, 2013. Shimane's traditions and cultures were developed long ago and are still present in people's daily life. Kagura, a ritual performance, was originally performed at shrines to appreciate the blessings of the gods and nature. Today it has gained popularity with audiences of all ages and is performed not only in Japan but also outside Japan. Sada Shin Noh, a sacred dance performed at Sada Shrine in Matsue is said to be the origin of Izumo style Kagura and is a UNESCO intangible cultural heritage. Another UNESCO intangible heritage is Sekishu Banshi which is one of the Japanese papermaking technologies that have been handed down from generation to generation. Such traditions with a deep and long history can be found all around Shimane, and tourists can even participate and experience these traditions for themselves. Furthermore, Shimane is the only place where the traditional iron making technology called “Tatara” has been alive since long ago. Shimane is still the center of the production of high quality metal, known as tamahagane, for Japanese swords. One can't help but appreciate the passion and great respect that the people have for Shimane's natural landscape, cultures, and traditions.

Discover Shimane: JNTO’s Top Destination for 2027🏆✨Shimane Prefecture has been selected by JNTO as one of the most uniqu...
01/10/2026

Discover Shimane: JNTO’s Top Destination for 2027🏆✨

Shimane Prefecture has been selected by JNTO as one of the most unique, off-the-beaten-path destinations in Japan for 2027! Known as Japan’s most spiritual prefecture, Shimane invites you to explore its rich culture and stunning sights.

Discover Shimane’s Highlights:
⛰️Iwami Ginzan Silver Mine
Celebrating its 500th discovery anniversary and 20th UNESCO World Heritage anniversary; historically produced one-third of the world’s silver.
⛩️Izumo Taisha Grand Shrine
One of Japan’s oldest shrines, dedicated to deity Okuninushi, known for prayers related to serendipitous encounters.
🖼️Adachi Museum of Art
Immaculately maintained Japanese gardens, ranked No.1 for 23 consecutive years by a prestigious American journal specialized in Japanese gardens.

🌐https://www.japan.travel/en/us/press-release/where-to-go-in-2027-japan-edition/

WHERE TO GO IN 2027: JAPAN EDITION Sept. 29, 2026 JNTO - Japan National Tourism Organization JNTO - New York – September 29, 2026: Japan has been one of the world’s top trending destinations for the past few years, and it is projected to continue its hot streak into next year. In anticipation of...

25/09/2026

In the 16th–17th centuries, Japanese silver accounted for about one-third of world production, with Iwami Ginzan—UNESCO World Heritage Site serving as its primary source. The town of Omori, built as a home to the silver mine, is still cradled quietly in the embrace of mountains.

Historic merchant houses and samurai residences line the streets, meticulously preserved—yet daily life flows through them still. Modern and memory walk hand in hand here.

The ruins of Shimizudani Smelting Factory and Sahimeyama Shrine, which enshrines Kanayamahikonomikoto—the deity of mining and smelting, weave an atmosphere where history and present-day life settle as one.

In these old streets, human activity persists. You will recover a feeling—one you may have unconsciously forgotten in the rhythm of ordinary days.

#島根

18/09/2026

Situated on the outskirts of Matsue City, Kumano Taisha Shrine stands as one of the most venerated and prestigious shrines in the Izumo area, alongside Izumo Oyashiro (Izumo Taisha).
Radiating a magnificent spiritual atmosphere, Kumano Taisha is also known as the 'Origin of Fire'—a shrine that embodies the sacred flame of ancient worship.

Walk up the path to 'Uenomiya' and offer a prayer from afar to Mt. Tenguyama, where a small shrine once stood as a ritual point. Visitors sense the genuine spirits of ancient Izumo, a place where mountains themselves are revered as sacred symbols.

Along the way, 'Myoukensui'—sacred waters believed to heal eye ailments and bless nursing mothers trickle down. This sacred water emerges from the rock face, carrying centuries of devotion.

Embraced by nature, mythology, and history, Kumano Taisha offers visitors a serene sanctuary—a refuge from the noise and crowds of popular tourist destinations, where ancient grace still whispers.

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11/09/2026

Nestled beside Izumo Oyashiro Shrine (Izumo Taisha), Inochinushi-no-Yashiro stands as a sanctuary steeped in Japan's sacred lore.

Here, stately standing Mukunoki—a guardian tree over one thousand years ancient. Seventeen meters tall, twelve meters in girth, this majestic being has silently witnessed the passing of ages.
Wonder. A living testament of time.

Here, a deity born from 'The Beginning of the World'—that sacred moment when Japan's mythology took form—dwells. A massive sacred rock rests in the precinct, holding secrets of the old world.
Step. Beyond the threshold.

Here, time flows differently. Silence embraces you. In this unlit corner of the world, myth and history become not stories—but presence.
Listen. A whisper calling.

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21/08/2026

On July 21, 2026, the great installation, hoisting 5-ton sacred symbol-the newly crafted Oh-Shimenawa, was conducted at the Kaguraden of Izumo Oyashiro Shrine (Izumo Taisha Grand Shrine). This operation was for the renewal after the last replacement in 2018.

The Oh-Shimenawa, transported from Iinan Town, was slowly and carefully hoisted up toward the Roof of the Kaguraden hall.

Every single movement embodies techniques handed down over a long period, as well as the heartfelt sentiments of hundreds of people involved in the renewal work starting from harvesting of the material.

Several stories passed down through the generations surrounding the Oh-Shimenawa convey the living breath of history of ancient Izumo.

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14/08/2026

A central hub of connectivity, a space for a complete experience
— Entô at Oki Islands UNESCO Global Geopark.

Located on Nakanoshima, Entô is the perfect base for exploring the Oki Islands.
To offer you an authentic experience, the hotel features the Geo Room "Discover" , an exhibition space showcasing the geological origins, unique ecosystem and human activities of the Dozen Islands. Furthermore, programs—ranging from exhibition tours to local activities in the hotel's vicinity, adapted based on the season and weather—are provided while also taking guests' interests into account.

Connecting the sky with the sea, the inside with the outside, and humanity with nature, Entô provides a profound sense of the Earth itself.

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07/08/2026

The Birth of a Sacred Giant: Weaving & Twisting the Oh-Shimenawa by Ultimate Artisanal Craftsmanship

Shimenawa—the sacred straw ropes hanging at Shinto shrines—act as a boundary between our world and the realm of the deities. The Oh-Shimenawa (Large Shimenawa) at Izumo Oyashiro Shrine(IzumoTaisha Grand Shrine) is on a different scale. Over thirteen meters in length and weighing a colossal 5 tons, it is one of the largest in Japan.

Step into Iinan Town, Shimane, where ancient tradition meets monumental craftsmanship.
In July 2026, this iconic sacred rope was completely renewed for the first time in 8 years. Its journey began at the "Oh-Shimenawa Atelier" in Iinan, where master artisans spent months meticulously weaving local rice straw by hand. Crafting this giant is a labor of devotion, community pride, and centuries-old techniques. You can feel the spirit of Japan by visiting the Atelier, try making your own mini-shimenawa, and witness where sacred history is born.

#島根

17/07/2026

Gonokawa Railway-a special journey through time.

JR Sanko Line ceased its operation in 2018. On the railway bridge spanning the Gonokawa River, the longest river in Chugoku Area, passengers used to enjoy breathtaking views while feeling the refreshing breeze.

A part of the abandoned line has been revived by the effort of the local people, providing trolley tours for visitors along the tracks of the old railway.
Here's something truly unique: you can also enjoy walking on the railway tracks!
The guided tour is fascinating and engaging, sharing stories about the wooden sleepers, high-performance rails, and the rich history of the old Sanko Line.

The view of the Gonokawa River from the bridge and the soothing wind create an unforgettable experience.
Off the beaten path, discover the "Hidden Gems of Shimane" you've never explored before.

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10/07/2026

Nestled deep in the mountains, Gakuenji Temple embodies tranquility and spiritual history. It is renowned as a place where the legendary warrior monk Musashibo Benkei once trained in asceticism during his youth.

Walk the serene trail alongside the murmuring stream. A spectacular waterfalls awaits—pause at the sacred grounds to experience its spiritual resonance as you make your way to the Hondo (main hall).

Here, discover the essence of wabi-sabi, the authentic spirit of Japan, in Izumo's untouched beauty.

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26/06/2026

In Matsue, Gesshoji Temple—the 'Temple of Moonlight'—offers serene views of a traditional Japanese garden adorned with abundant hydrangeas.
Immerse yourself in the historical townscape of Matsue—the 'City of Water'—aboard the Horikawa Sightseeing Boat.

Feel the esence of an old castle town on the streets of Kyomise and Shiominawate, admire Kounkaku (1907)—a stunning Western style white building, stroll through Karakoro Plaza (housed in the former Bank of Japan Matsue Branch), and witness Jozan Inari Shrine's iconic rows of vermilion torii gates.

In the evening, Yomegashima Island in Lake Shinji offers a sunset view acclaimed as one of the finest in Japan.

Time flows slowly here in Matsue—a place where beautiful waterscapes harmonize with a leisurely pace of life.
With each moment, the city's charm gently infuses your heart with lasting warmth and soothes your soul.

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住所

1 Tonomachi
Matsue-shi, Shimane
690-8501

電話番号

0852-22-6756

アラート

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