15/10/2026
Yellow Press by Tamara Marbl Joka, currently on view at SKOG.
The term “yellow press”, meaning sensationalist journalism, emerged in the late 19th century. Newspapers began competing for readers with large headlines, dramatic stories and often uncritical use of sources. At the same time, technological changes in the printing industry made newspaper production cheaper and faster.
An important link to aluminium lies in printing technology. Aluminium came to be widely used for printing plates, especially in offset printing, because the metal is light, durable and suited to fast mass production. This made it possible to print large runs of newspapers quickly and at lower cost.
As newspapers became cheaper and easier to produce, competition for readers grew. This contributed indirectly to the rise of the yellow press, as some newspapers chose more sensational and eye-catching stories to sell more copies. In this way, technological development in aluminium and the development of sensationalist journalism are bound together.
Although the emerged in the late 19th century, many of the same mechanisms remain clearly visible in today’s media landscape.
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Thanks for support to Arts Council Norway Kulturrådet
Photos J. Gorospe .videolab