John Philip Falter was born on February 28th, 1910 in Plattsmouth Nebraska. In 1916, his family moved to Falls City where his father opened the Falter Clothing Store. While attending Falls City High School, he created the comic strip, "Down thru the Ages," which was published in the Falls City Journal. After graduating in 1928, John studied at the Kansas City Art Institute and won a scholarship to
the Art Students League in New York City. He eventually opened a studio in Rochelle, N.Y., where he met other illustrators, including Frederic Remington and Norman Rockwell. In 1933, Falter received a major break with his first commission to do three illustrations a week for Liberty Magazine. By 1938, he had acquired several advertising clients including Gulf Oil, Four Roses Whiskey, Arrow Shirts, and Pall Mall, and his ads appeared in several major national magazines. In 1943, he enlisted in the Navy where he designed over 300 recruiting posters for the American war effort. Falter's first Saturday Evening Post cover, a portrait of the magazine's founder, Benjamin Franklin, is dated September 1, 1943. That cover began a 25-year relationship with the magazine until it ceased publication in 1969. Perhaps his most endearing Post cover was for December 21,1946 which depicted downtown Falls City decorated for the Christmas season. Falter also did illustrations for Good Housekeeping, Ladies Home Journal, Cosmopolitan, McCall's, Life and Look. He illustrated over forty books, and one of his favorite projects was illustrating a special edition of Carl Sandburg's Abraham Lincoln - The Prairie Years. An excellent portrait painter, Falter had Clark Gable, James Cagney, Olivia de Haviland and Admiral Halsey among his sitters. Falter completed over 200 paintings in the field of western art, with emphasis on the westward migration of 1843 to 1880 from the Missouri River to the Rocky Mountains. He was honored by his peers with election to the Illustrators Hall of Fame in 1976, and with membership in the National Academy of Western Art in June of 1978.