05/20/2026
Henry Flagler died on May 20, 1913. Many people know about Flagler’s involvement in the development of St. Augustine, but he also had a hand in developing our own Atlantic Beach.
After achieving some success in grain and salt he joined John D. Rockefeller to found Standard Oil, a petroleum refinery.
Soon, Standard Oil was doing one-tenth of all petroleum business in the United States and went on to become the largest and most profitable corporation in the world at its peak.
After a visit to Florida to improve his wife's health, Flagler recognized the potential for growth and tourism in Florida and went on to devote most of his remaining years to developing the area. He purchased the Jacksonville, St. Augustine, & Halifax Railroad and other small railways. From these projects, Flagler established the Florida East Coast Railway.
Flagler opened the Continental Hotel in June of 1901 in Atlantic Beach, Florida. The hotel featured its own golf course, a detached veranda that wrapped around the hotel for lounging, an 800 foot ocean pier – the Atlantic Beach Pier – for fishing, picturesque drives around the area, and “automobiling” and racing along the shore. Stretching along the oceanfront at 447 feet long and 47 feet wide, the wooden hotel provided a grand and palatial figure at the Atlantic Beach seashore.
Unfortunately, after Flagler sold the Continental Hotel it burned down in 1919.
You can learn more about the fascinating life of Henry Flagler here: https://www.beachesmuseum.org/flagler-came-beaches-area/