Beale Street Hoodoo History and Folklife Museum

10/08/2026

'Hoodoo lady, how do you do?
They tell me you take a boot
And turn it to a brand new shoe
But don't put that thing on me
Don't put that thing on me
Don't put that thing on me
Cause I'm going back to Tennessee'

- Hoodoo Lady, Memphis Minnie

10/04/2026

The museum was blessed today with visitors from several states including the Carolinas, Georgia, Tennessee and other states. Visitors represented a number of spiritual traditions throughout the United States.

10/02/2026

Remembering Hoodoo Heritage month. A month in remembrance of those healers and protectors that kept the tradition alive in the face of slavery, segregation and oppression. A month dedicated to education about this frequently misunderstood healing tradition.

09/30/2026

Armstead Frye operated 'Armstead Cosmetics and Novelties' at 183 Union in Memphis Tennessee. From the late 1970's to early 1980's he sold spiritual supplies ranging from candles and herbs to statuary and Hoodoo related materials.

09/28/2026

Materials used in conjure related practices. A rabbit’s foot, snakeskin, graveyard dirt and an animal claw.

09/20/2026

Zoological materials for sale in Miller's Rexall Pharmacy in their former location in Atlanta Georgia.

09/20/2026

Sonny Boy Products in Birmingham Alabama in 2017

09/18/2026

In Memphis Hoodoo history the theme of treasure hunting using spiritual means has existed for hundreds of years. In 1933 Memphis herb doctor C. De Oniesto was convicted of assualt. De Oniesto and his brother-in-law had discovered treasure near Park Avenue beyond Orange Mound. De Honiesto was said to have beat his brother-in-law with a blackjack as they attempted to retreive the treasure while the doctor claimed he was the victim.

09/13/2026

In traditional Hoodoo some healers use the Psalms in their work. In this interview a spiritual doctor from Jamaica speaks of using the Psalms in his practice.

For generations, Obeah has been one of the most mysterious and cont...

09/07/2026

We will be open on Labor Day from 1-4 pm. Come see us!