Beale Street Hoodoo History and Folklife Museum

05/19/2026

The latest episode of Roots Under Beale features an unreleased interview with spiritual healer Lisa Brown-Jones in 2023. Available on Spotify and most major streaming services.

In this episode we feature an unreleased 2024 interview with the late spiritual healer Lisa Brown-Jones. 

05/18/2026

What do cosmetic companies in Memphis and Chicago have to do with Hoodoo spiritual supplies? Come visit the Beale Street Hoodoo History and Folklife Museum to find out more.

05/14/2026

Clairvoyant and spiritual healer Olivett operated the Memphis School of Occult Science on South Main Street in Memphis in 1905. The school conducted classes in psychic abilities and palmistry.

04/27/2026

Today we enjoyed a visit with legendary civil rights activist Mr. Joe Calhoun.

You can read more about him here: https://www.justmymemphis.com/view-post/3783

04/27/2026

Beale Street spiritual worker ‘Whispering’ Jim Smith like many spiritual workers was accused of practicing the ‘dark arts’ by police in 1921.

04/20/2026

Playing ‘The Power of the Drum’ today at the museum.

04/14/2026

1939 correspondence between A.Schwab and Chicago based Valmor Products concerning the purchase of good luck sachet powders and the return of Hoodoo related herbs,

04/13/2026

Flyer from Champion’s Pharmacy in Memphis when our beloved Dr. Champion sold a large selection of spiritual products.

04/06/2026

A Beale Street phone directory from the 1930-40s’s that contains some interesting historical figures and companies including the phone number of healer Doctor William H. Warren, spiritual product manufacturers Keystone Labs and Lucky Heart Cosmetics.

04/02/2026

The latest episode of our podcast 'Roots Under Beale' is now available on most streaming services. In this episode we look at the mystery of 'Mary the Wonder' the alleged 'Voodoo Queen' of Beale Street.

In this episode we talk about the mystery of Beale Street's alleged 'Voodoo Queen' Mary the Wonder. We also feature the herb of the month and current happenings at the museum.

03/30/2026

The museum welcomed visitors from France today who were fascinated with learning about the French language aspects found in Haitian Voodoo.