08/06/2026
FROM THE ARCHIVES:
In 1942 in New York City a group of artists interested in using their talents to help the war effort founded Artists for Victory, Inc. (AVF). The group sponsored the National War Poster Competition (NWPC) to generate artwork that could impassion Americans on the home-front by communicating the war as a response to an existential threat. The themes for the competition, inspired by a State of the Union Address by FDR, were Production, War Bonds, The Nature of the Enemy, Loose Talk, Slave World – Or Free World?, The People Are on the March, “Deliver us from Evil,” and Sacrifice. The winning 200 posters were exhibited at The Museum of Modern Art and circulated around the United States.
Here at the Museum, we have replicas of 44 posters from the NWPC reproduced as a set of large stamps. The stamps present a political atmosphere steeped in terror and dread. A few lighter posters promoting production at home are heavily contrasted by graphic portrayals of German and Japanese violence. Rather than bolster the “American spirit,” many of these artists chose to define American values in contrast to Na**sm and the Japanese. In one poster by Lionel S. Reiss, a swastika-engraved dagger shatters the stained-glass window of a church. It announces “This Is the Enemy” and is accompanied by the slogan “Praise the Lord and Pass the Ammunition!”
These posters provided an answer to Americans about why we were fighting and who we were fighting against, even as the battlefields clamored across the sea and thousands of miles away. They delivered strong emotions in order to inspire resolution and sacrifice. See some posters from the collection below or stop by the Museum to view the entire set.