09/08/2026
From the Archives - The Midland Theater: A Midland Landmark
A History of Ashman Circle in Entertainment in Midland
Talk to lifelong residents of Midland, ask about the Ashman Circle and inevitably the discussion will turn to the Midland Theatre, a landmark building that towered over the Circle for over 50 years with an iconic neon sign topping the building.
Built in 1942 by William Cassidy, the Midland Theatre anchored the expanding and newly formed business district that served a growing community as development and expansion moved away from the downtown center and expanded west towards Jefferson Avenue. The Midland Theatre was the third theater in Midland operated by Cassidy since he came to Midland in 1913 and the second one, he built in Midland, the first being the Frolic Theater located downtown on the corner of Main Street and Gordon Street.
The Midland Theatre opened to the public on Sunday May 24, 1942, with a screening of the film “Captains of the Clouds” starring James Cagney, the technicolor film showing the capabilities of the new theater.
The Midland Theatre continued for approximately 15 years before it closed due to poor attendance. The building continued as a business location and with the attached bowling alley remained a popular community location.
In 1998 the building was sold and demolished, removing a much-loved iconic structure. While the building is gone important and iconic pieces remain including the Midland sign from the top of the building. The sign is now undergoing work for installation in the renovated museum at the Midland Center for the Arts, a treasured piece of Midland history brought back to life on display for all to see, enjoy and remember.
Before demolition started a relief was discovered above a dropped ceiling. The discovery, removal, and restoration of Carrodo Parducci’s relief “City of Modern Explorers” resulted in the preservation of a unique community artwork first installed in the theater in 1942.
Both the sign and the relief, treasured pieces of Midland’s history, along with several photographs documenting the theater over the years are part of the Midland County Historical Society Archive and Collections.