The IMC Lab + Gallery

The IMC Lab + Gallery The IMC Lab is VR/AR/XR incubator + art gallery in NYC. We work with artists + engineers making apps

IMC Lab was invited by President Obama to the White House as a founder of Nation of Makers. Our art & tech has been in museums + galleries, Times Square + NBA/MLB stadiums, Live Nation concerts + movie theaters across the globe. Our work has been featured by Google, Facebook, New Museum, Park Ave Armory, Chelsea Art Museum, Museum of TV & Radio (Paley Center for New Media), Ars Electronica, Union

Station L.A., Rollingstone & Wired Magazines, LA Times, Discovery Channel, NY1 & the book, Virtual Sets & Pre-Visualization for Games, Movies & the Web, by Jean-Marc Gauthier. Our multimedia arts events have featured Christo, Maya Lin, Richard Prince, Ben Fry, Hank Shockley (Public Enemy), DJ Spooky, Clay Shirky, Natalie Jerimijenko, W. Bradford Paley, Firelei Baez, Aaron Koblin, Saya Woolfalk, Sol Sax, Carrie Elston Tunick & many others. Our latest apps feature art by Richard Prince & run on millions of mobile devices, Vive, Oculus, Gear and Hololens. Our art works have also been acquired by Christo, Robert Beliecki & other notable art collectors. Our mission is to support artists + programmers through shows, strategic technology investments & research projects, as well as to bring new, creative technologies to market. The IMC Lab + Gallery represents a model for art and technology research in the 21st century, partially inspired by institutions like Ars Electronica Center in Linz Austria which has both an art museum and a research lab. We are dedicated to exploring the convergence of virtual and real in art and culture, placing digital artworks in galleries, museums + private collections, as well as developing creative tools with commercial + social impact. We endeavor to support artists + programmers who blend the tactility of objects with the intangibility of virtual spaces, making interactive experiences that connect people, invite creativity, enhance collaboration, + inspire a sense of magic.

02/07/2023

"Universe simulation meets metaverse magic school bus" in the World's 1st XR STEM Metaverse. Ride a beam of light across the cosmos at all scales: multiverse to molecule, brain to Big Bang. Enter the spaceship of the imagination to traverse all of spacetime in this true origin story of us all. From....

07/22/2022

Our Powers of 10 VR app: now on Apple App Store, soon on Oculus! Cosmic zoom from multiverse to molecule, brain to Big Bang, connectome to coronaverse.

Be immersed in visualizations of NASA datasets, CT/MRI scans & 3D microscopy. Your mission: become one with the cosmos & unlock its greatest mysteries.

Download our Powers of 10 app at link in our IG bio or at https://apple.co/2KE1kKx

Powers of 10 is the latest VR app from HolloLab LLC.  Traverse all of spacetime on a beam of light & cosmic zoom across orders of magnitude. Part VR simulation of the universe, part educational game, Powers of 10 invites you explore the wonders of our universe & probe its deepest mysteries in mind-blowing scientific visualizations generated by NASA data & CT/MRI scans, interactive art by IMC Lab artists & perception-shifting ideas of cosmic interconnectedness.

Learn in interactive 3D visualizations of the body, brain, heart, lungs, city, Earth, , Solar System, , Virgo Galaxy Cluster, Cosmic Microwave Background Radiation, multiverse, micro-organisms, cells, viruses, bacteria, DNA, atoms, quarks, strings, & Planck scale, as well as a cosmic calendar from Big Bang to present & a map of the whole tree of life. http://www.Pow10.com

05/20/2022

We won a Webby!!

As Lead Tech Artist , I feel so lucky to be part of a team of true magic-makers.

Wave is the leader in virtual entertainment, whose partnership with made national news in & .

On Sept. 8th 2021, ’s Lost Chapter entered the in an interactive album experience. Wave x made history.

Waves aren’t just immersive virtual concerts - YOU can interact with artists like , , , , , - as well as control the show & connect with other fans. Waves are performed LIVE, in real time. Artists wear motion capture (mocap) suits, coming to life as avatars in virtual worlds.

Every day I’m overjoyed to be part of such an incredibly talented team of creatives & innovators including , , , , , .sierra, , , , , , .eats.flies, , , & many more, as well as a seasoned board of industry veterans & advisory board members like who smashed records on his latest .

More info

01/03/2022

Make 2022 eye-popping! Remix reality with our Paint-AR app: TiltBrush for AR. Get it via App Store or link in bio.



Paint-AR is a new app for creatives. Paint & sculpt in , add holograms & . Join featured artists, record & share.

Try Paint-AR iOS app with or for holographic viewing.

Video: Paint-AR app by , immersive experience by
About Us: The IMC Lab is a mixed reality (XR) incubator + media art gallery in NYC working with artists + coders all over the world, + partners like Magic Leap + Memorial Sloan Kettering Cancer Center. IMC was invited by the Obama administration to the White House as a founder of Nation of Makers. Our work has been in museums, Times Square + NBA stadiums, Live Nation concerts + movie theaters like AMC, Ars Electronica, Google, Facebook, New Museum, Park Ave Armory, Union Station L.A., Rollingstone, Wired, LA Times, NY Times, CNN + Discovery. IMC events have featured artists such as Christo, Maya Lin, Richard Prince, + Hank Shockley (Public Enemy). http://TheIMCLab.com

11/17/2021

Times Square to the …Justin Bieber Interactive Virtual Experience‼️ TOMORROW 11.18.21 9pm ET / 6pm PT

Signup free at @ Wave.Watch



As Lead Tech Artist , I feel lucky to be on a team of true pioneers, spreading so much joy.

Wave is the leader in virtual entertainment, whose partnership with made national news in & .

Waves aren’t just immersive virtual concerts - YOU can interact with artists like , , , , , , - as well as control the show & connect with other fans. Waves are performed LIVE, in real time. Artists wear motion capture (mocap) suits, coming to life as avatars in virtual worlds.

Every day I’m overjoyed to be part of such an incredibly talented team of creatives & innovators including , , , , , .sierra, , , .eats.flies, , , , , & many more, as well as a board of industry veterans & advisory board including , who set records for his $69mil .

More info

11/09/2021

Justin Bieber in the …Interactive Virtual Experience‼️ Thursday 11.18.21
9pm ET / 6pm PT

Signup at @ Wave.Watch



As Lead Tech Artist , I feel so lucky to be part of a team of true magic-makers.

Wave is the leader in virtual entertainment, whose partnership with made national news in & .

Waves aren’t just immersive virtual concerts - YOU can interact with artists like , , , , , , - as well as control the show & connect with other fans. Waves are performed LIVE, in real time. Artists wear motion capture (mocap) suits, coming to life as avatars in virtual worlds.

Every day I’m overjoyed to be part of such an incredibly talented team of creatives & innovators including , , , , .sierra, , , .eats.flies, , , , & many more, as well as a seasoned board of industry veterans & advisory board members like who smashed records on his latest .

More info

11/05/2021

“Infinite City 2.0” experiment in procedural city-building art for upcoming XR drop & Paint-AR 2.0 release on App Store.

Remake your world & remix reality with our Paint-AR app. Get it via iOS App Store or link in our IG bio.

Paint-AR is an for creatives. Paint & sculpt in , add holograms & real-time . Join featured artists, record videos & share.

Try Paint-AR with , holokit or cardboard for holographic viewing. Coming soon for Droid, HoloLens & Magic Leap.

10/13/2021

NYC 2021: Rona Reality, baby! The world is your canvas... Remix reality with our Paint-AR app: TiltBrush for AR. Get it via App Store or link in bio.



Paint-AR is a new app for creatives. Paint & sculpt in , add holograms & . Join featured artists, record & share.

Try Paint-AR iOS app with or for holographic viewing.

Video: Paint-AR app by , art by the great
About Us: The IMC Lab is a mixed reality (XR) incubator + media art gallery in NYC working with artists + coders all over the world, + partners like Magic Leap + Memorial Sloan Kettering Cancer Center. IMC was invited by the Obama administration to the White House as a founder of Nation of Makers. Our work has been in museums, Times Square + NBA stadiums, Live Nation concerts + movie theaters like AMC, Ars Electronica, Google, Facebook, New Museum, Park Ave Armory, Union Station L.A., Rollingstone, Wired, LA Times, NY Times, CNN + Discovery. IMC events have featured artists such as Christo, Maya Lin, Richard Prince, + Hank Shockley (Public Enemy). http://TheIMCLab.com

09/03/2021

“We’re going to take it there…to a nice magical place.” As Lead Tech Artist , I feel very lucky to be part of a team of true magic-makers.

Wave is the leader in virtual entertainment, whose partnership with made national news in & .

On Sept. 8th 2021, ’s Lost Chapter comes to life in an interactive album experience. Join Wave x & make history. Sign up free at Wave.Watch/Pentakill

Waves aren’t just immersive virtual concerts - YOU can interact with artists like , , , , , - as well as control the show & connect with other fans. Waves are performed LIVE, in real time. Artists wear motion capture (mocap) suits, coming to life as avatars in virtual worlds.

Every day I’m overjoyed to be part of such an incredibly talented team of creatives & innovators including , , , , .sierra, , , .eats.flies, , , & many more, as well as a seasoned board of industry veterans & advisory board members like who smashed records on his latest .

More info

Address

99 Park Avenue, Suite 2200
New York, NY
10016

Opening Hours

Monday 1pm - 7pm
Tuesday 1pm - 7pm
Wednesday 1pm - 7pm
Thursday 1pm - 7pm
Friday 1pm - 7pm
Saturday 1pm - 7pm
Sunday 1pm - 7pm

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