06/01/2026
Fashion designer Willi Smith (1948–1987) united fashion and American culture, marrying affordable, adaptable basics with avant-garde performance, film, art, and design.
In the wake of the 1974 recession and Vietnam War, Smith founded WilliWear Ltd. with business and creative partner Laurie Mallet to produce clothing, events, and experiences with a wide range of collaborators who used new technologies and progressive ideas to transform their creative fields and instigate social change. At the time of his sudden death from AIDS-related illness, Smith was considered to be the most commercially successful Black American designer of the 20th century and a pioneer of “street couture”—fashion inspired by the creativity of people from the cities to the suburbs that captured the egalitarian spirit of the age.
Smith conceived this Pont Neuf Wrapped Uniform to unify workers on Christo and Jeanne-Claude’s 1985 The Pont Neuf Wrapped art installation in Paris. It demonstrates Smith’s interest in merging art, fashion and utility.
__
Pont Neuf Wrapped Uniform, 1985; Willi Smith, American; Photos: Matt Flynn. This outfit is part of Cooper Hewitt's permanent collection and is not currently on view.