05/21/2026
in 1915, Henry Ostermann, vice president of the Lincoln Highway Association, and a film crew drove through Princeton on a cross-country journey from New York to San Francisco. The goal was to generate publicity for the highway, which officially opened two years earlier, created out of existing roads and marked with special red, white, and blue signs bearing a large “L.”
The trip over rough, muddy, and irregular roads lasted 102 days and generated around 10,000 feet of film. Only 30 seconds of footage has survived, visible in a 1950s Disney production called “Magic Highway, USA.” Pictured is the official Lincoln Highway Car in the Pacific Ocean.