08/04/2018
If you're a non-profit director, manager or fund-raiser, you know how difficult it can be to get your message and mission out and properly understood. There are numerous reasons people have come to distrust non-profit pleas to provide monetary assistance for your cause, and most of those reasons will have nothing to do with you or your organization ..... as with most things in life, it's the "bad apples" that ruin things for everyone else. So what do you do?
It's actually relatively simple ..... just tell your story. Tell it in an honest, simple way that encourages them to feel what you feel. People love stories of motivation and inspiration. They want to know why you chose to support a specific cause .... why is it important to you, and why should your readers/supporters choose your cause to support vs the hundreds of others vying for their donor dollars?
In 2018, most people know someone who has been touched by trauma, disease, financial ruin, or social issues that have devastated their families. Without breaking any confidentiality policies, let your audience be aware of the fact that you personally know and have (hopefully) provided aid to someone who could easily be one of their friends, neighbors or relatives, and how that aid made a difference to those people.
By telling a simple, honest tale -- no exaggeration or frills -- to make your audience "feel," you'll find new donors and new volunteers while developing a respected reputation in your community.