10/15/2026
Posted by Bernie Arbic of the Chippewa County Historical Society. This picture was obviously taken during some parade or other event, ca. 1934. The view is at the corner of Ashmun and Ridge Streets, looking southwest. Don't ya love that car? I think it is a Model T, but expect that I will be corrected if I'm wrong. The young lady on the running board is wearing some fancy clothes and shoes, and with four other young ladies in the car, perhaps they are Queen candidates for some fair? The man on the opposite running board is holding what appears to be a long branch from a tree, with a rope trailing behind. What is that all about? I love those spoked wheels, but somebody had better put some air into that passenger-side front tire!
In the early 1950s, my father, "Pete" Arbic, worked for the Soo Hardware Wholesale, which was located two blocks north of this scene, on the southwest corner of Water and Ashmun Streets. That very large building extended southward more than halfway up the block toward Portage Avenue. The name of the store at Ridge and Ashmun had been changed ca. 1948, based on a search of our Polk Directory Collection, from Soo Hardware to Ferguson Hardware, probably to distinguish it from the wholesale operation. Both businesses were owned by the Ferguson family. I remember my dad talking about his boss, referring to him as "R.G.," and I learned in my search of the Polk Directories that one of the family principals was named Robert G. Ferguson…. so I'm still learning about things I remember from my boyhood 75 years ago! Walter Materna Collection, neg. #1610.3