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ArteMorfosis - Cuban Art Platform

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ArteMorfosis - Cuban Art Platform

Cuban Art Platform with showroom in Zürich -

Pushing the reach for Cuban art with frequent, multi-channel, online exhibitions and world-wide shipping.

ArteMorfosis is a gallery and virtual platform for Cuban art in Zurich. Founded in April 2015, ArteMorfosis initially focused on presenting well-established Cuban artists. Since 2017 we expanded our approach and included emerging and mid-career artists as well as displaying group exhibitions curated by experienced Cuban curators. Since 2019 we have been pushing the reach for Cuban art with frequen

t, multi-channel, online exhibitions. The gallerie’s show room is a piece of Cuba in Zurich; it irradiates Cuban warmth and transmits Cuba’s carefree nature, joy of living and wealth of improvisation to the visitor. Strong Cuban coffee and music create an atmosphere you can also find in the homes of Cuban collectors. While it highlights distinctive Cuban characteristics, the gallery finds ever-new paths of its own: ArteMorfosis is self-confidently unique – like the visitors and collectors we aim for. The term ArteMorfosis – derived from the Greek metamorphosis – stands for the transformations we expect once the possibilities of the digital age begin to unfold in the art market. The spring-like ‘M’ in our logo symbolizes the dynamics and potential of the expected transformations and the yellow color denotes the light, warmth and liveliness of the Caribbean sun, the energy source that makes Cuban art thrive. ArteMorfosis is an early adapter of the new technologies that are about to reach a worldwide audience: Virtual as well as augmented reality next to an active presence on the most widely visited art websites allow us to present art in the best manner technically possible – anywhere and anytime. Virtual reality (VR) provides the ultimate level of immersion, creating a sense of physical presence with the art works in the same room. Augmented Reality enables you to envisage an interesting work in your foreseen location before deciding on a purchase. ArteMorfosis’ ultimate goal is to represent all Cuban artists – worldwide. Once a customer decides on purchasing a work, the gallery uses its years of experience in Cuban art-logistics to ship purchased works directly from the artist’s studio to the client and covers the payment process with Swiss seriousness.

29/05/2026

: We have showcased a selection of Alejandro Baró’s work, a proposal that delves into the intricacies of history, embracing it as a space of confluences. The aesthetics of collage!
promotes the sharing and visibility of the work of young .

27/05/2026

Honoring the solid tradition of figurative art, Alejandro Lescay presents portraits that are embedded within a strong conceptual framework. Here, there is a reflection on society, history, and an idea of nationhood, with the individual as the point of departure. With this body of work, Lescay became a finalist in the most recent edition of the competition, dedicated to portraiture.

25/05/2026

: We are sharing a selection of works by Alejandro Baró. Various cultural references and milestones of universal history converge in his work. More pieces are available on our website. Link in bio.

24/05/2026

: LP record covers are like small posters. Galería El Papelista, in collaboration with music lover and collector Rafael Valdivia, offers a cross-disciplinary look at these two forms of design. Visitors will be able to delight in surprising similarities and differences. Those who once owned turntables with needle cartridges may recall some favorite recordings and artists; everyone else will enjoy highly attractive designs that seek to convey the musical richness of our island. Open daily from 9 a.m. to 5 p.m., through the end of June.
The platform keeps you up to date with the panorama of .

22/05/2026

Within this series of portraits, which includes the installation, there is a powerful visual chronicle of everyday activities, attitudes, and processes, interwoven like a vast mosaic, like a network that reveals both life itself and the creator’s sensitive vision. The work of Shanaya Herrera moves between the intimate and the collective, between the individual gesture and the construction of a shared memory. Each image seems to engage in dialogue with the others through a very particular organic quality, where bodies, gazes, and silences build an open narrative of remarkable expressive intensity. The use of black and white is especially significant, embraced not merely as an aesthetic choice, but also as a strong conceptual statement, a reaffirmation of the narrative sense that structures the artist’s visual proposal.

The compositional clarity and the rigor in the construction of each portrait reveal an artist fully aware of the emotional and symbolic mechanisms of contemporary photography. In these works there is a determined effort to observe the human condition with precision — its tensions and fragilities, but also its essential beauty.
Shanaya Herrera was a finalist in the most recent edition of the competition, dedicated to portraiture. The platform continues to support the promotion and visibility of young .

15/05/2026

: The work of Alejandro Baró is structured as a discourse of profound political and social implications, built through a constant dialogue with the heritage of universal art. His pieces reveal a marked historical grounding: each image, each visual fragment, seems to interrogate the cultural processes and major events that have shaped contemporary sensibility. The artist draws upon recognizable references from the artistic tradition in order to dismantle, reinterpret, or place them in tension with current issues, establishing connections between past and present, between memory and conflict. His work does not merely quote art history, but rather transforms it into living material through which reality can be critically examined.

The collage technique is essential within this poetics. Through it, Alejandro Baró succeeds in layering discourses, opinion frameworks, ideological signs, and diverse visual references, creating a structure of great conceptual density and remarkable evocative power. However, there is no room in his work for obviousness or propagandistic intentions. Rather than imposing answers, his pieces invite reflection on the mechanisms through which history is constructed, on narratives of power, and on the ways images participate in shaping collective consciousness. Much of the richness of his artistic proposal lies precisely in this ability to suggest, to create tension, and to provoke multiple interpretations.
✍ .norido

See a selection of the artist’s works on the website: https://www.artemorfosis.com/event/alejandro-baro-supremacist-discourse/

14/05/2026

This is a with a distinctly contemporary vocation. It is part of an installation that reflects on the implications of personal histories in the individual’s projection. Here, rather than stating, it suggests.

With this work, the artist Darian Gallardo received one of the collateral awards granted by The Cuban Arts Group at the most recent edition of the competition, organized by the platform ⁠.

12/05/2026

The hyperrealism of this portrait astonishes through its meticulousness and, above all, through the power of its projection. Sibila, by artist Héctor Daniel Palacios, makes an immediate impact thanks to the expressiveness of the portrayed figure and the remarkable technical precision with which it has been conceived. It is an oil on canvas of extraordinary detail, masterfully achieved, that honors one of the oldest and most prestigious traditions in the universal visual arts: portraiture. Héctor Daniel joins that legacy from a contemporary sensibility, with a work of singular beauty and an admirable ability to capture the human and emotional dimension of his model.

The collateral award granted by The Cuban Arts Group at the most recent edition of the competition, organized by , further confirms the strength of a body of work that engages diverse audiences through technical rigor and expressive intensity. Through , ArteMorfosis has served as a platform for numerous , promoting their creations and facilitating their integration into the dynamics of contemporary art commercialization—something essential for the visibility and international projection of artistic creation in Cuba.

11/05/2026

Visual impact is NOT enough.

For artist Héctor Daniel Palacios, a portrait that only looks good is an unfinished one. As the Collateral Award winner at Prisma 11, he believes a true contemporary masterpiece must do one thing: Feel alive.

Save this if you believe art should be felt, not just seen. 📌

08/05/2026

The installation Patrimonio, by Ismael Olazábal, recipient of one of the collateral awards granted by The Cuban Arts Group at the most recent edition of the competition (organized by the platform ), confirms the possibilities of contemporary art to delve into the most intimate areas of memory and transform them into a reflection of collective scope. The piece articulates of individuals alongside objects belonging to a personal heritage, establishing associations that reveal essential clues about the identity of these citizens and about the small stories that, woven together, shape the memory of the nation.

Through a remarkable symbolic density, the proposal resignifies everyday objects and shifts them into the realm of metaphor, allowing them to dialogue with the faces and human presences inhabiting the work. In Patrimonio, intimate history acquires a broader dimension: each object seems to contain an experience, an absence, an emotional trace. In this way, the piece constructs a map of personal resonances that transcends the individual in order to speak about belonging, identity, and shared memory, in a suggestive articulation between art and everyday life.

Adresse

Zürich

Webseite

https://www.artemorfosis.com/

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