20/06/2026
With the sad news of the upcoming closure of Boags Brewery in Launceston, another of our heritage tramway advertisements will no longer reflect an active local service. Our collection includes around 500 advertisements of businesses and films.
The film advertisements showcase some well-known titles such as Dawn Patrol (starring Tasmanian Errol Flynn) and Captains Courageous. The trams themselves were the lifeblood of the city’s theatres/cinemas by advertising films and transporting passengers to them. A letter to the editor in the 16 April 1947 Examiner tells of overcrowding on a tram on a theatre route, painting a picture of the large patronage of Launceston's trams:
“Five minutes after 7.30 a tram came along and a small one at that. People were squashed in everywhere and, of course more were waiting to be picked up at almost every stop… but a percentage were in the inside of the packed tram were going to the Star theatre ꟷ and what a mess as they tried to get out! Women were screaming, and I saw one faint…”.
With the ceilings and other places inside of the trams being prime locations for advertising many businesses benefited from the opportunity. Within a single tram there could be many different businesses advertised or, in some cases, an entire tram’s advertisement spaces could be rented out by local businesses. In 1914 James Leonard Craw drapery occupied all the advertising spaces in Tram no.18.
The advertising posters in our collection covers a large number of businesses such as the Mayfield Bakery, Findlay’s and Mitchell Motors. Local businesses would further benefit by assisting prospective consumers with the Conductors telling people where to alight to go to certain businesses, Ludbrooks being one of the main beneficiaries.
Of the advertisements in our collection, one stands for its endurance — Bridestowe!
A selection of these heritage advertisement posters can be viewed in Tram no.29 during a ride throughout Inveresk, placed to showcase authentic examples used during the trams lifetime.