Hawthorne Strategy Group

05/27/2026

When eighth grade students outperform the stock market, it's news.

We're proud to have secured coverage on WGN TV and WBBM Newsradio for Big Shoulders Fund's stock market program to highlight the success of these bright students. Over the last school year, eighth grade students across Chicago managed a $3,000 stock portfolio. They picked stocks, conducted research, and created presentations to justify their decisions. The winning portfolio from St. Mary Catholic Community School grew 50.2%! Everyone worked hard and deserved a shoutout, so we're happy to have helped make that happen on two major Chicago news stations!

Congrats to the students and mentors involved!

05/26/2026

Light up Chicago like nobody else!

BOMA/Chicago is offering one Illinoisan the chance to determine the colors of the city's skyline for up to a week in 2027. This new Skyline Lighting Raffle gives the winner the opportunity to design a custom lighting display and have it captured by renowned cityscape photographer Barry Butler. We're thrilled to support our client by securing media coverage and spreading awareness for this incredible opportunity.

Read this article from NBC to learn more about BOMA and how you can enter the raffle:

Soon, a lucky someone will get to choose the color of the Chicago skyline for a set period - for whatever reason they choose.

05/19/2026

Empower, Engage, Elevate.

On Saturday, Hawthorne attended Apna Ghar, Inc. (Our Home)'s 35th Anniversary Gala: "Together We Thrive." We were happy to not only celebrate the momentous occasion for our client, but support the announcement of "Recipes from Our Home," a cookbook comprised of 29 recipes shared by survivors of gender-based violence who have taken shelter at Apna Ghar. We are proud of our contributions in the creation of the book and eagerly await its release later this year.

Sign up for updates regarding preorder availability here: https://docs.google.com/forms/d/e/1FAIpQLSe6hHQn0CiwJPTaPPrD6N0ClSbPZBGdkGE2uDZqUuvbEJa06g/viewform

05/12/2026

Publicity Club of Chicago just brought data-driven storytelling to the front of the conversation.

Last week, Hawthorne attended Publicity Club's Airwaves to Algorithms conversation on the evolving landscape of media and storytelling at the iconic Museum of Broadcast Communications. Thank you to Publicity Club and the wonderful panelists for an informative evening and an engaging presentation on how audience data is driving strategic decisions in the newsrooms.

04/29/2026

Today, Hawthorne was on site at MPEA's Culinary & Hospitality Marketplace: Doing Business With McCormick Place — a supplier procurement, awareness, and networking event. We were proud to help promote the fair so McCormick Place could connect small, diverse local businesses with new opportunities!

04/22/2026

Happy ! The observance is a reminder to recognize the importance of protecting the environment. We are proud to support our client, Solar Powers Illinois, in the passage of the historic Clean and Reliable Grid Affordability (CRGA) Act, which will help Illinois achieve its nation-leading environmental goals while also lowering energy bills for all ratepayers.

Learn more about the recently passed bill and its benefits for Illinois here:

The Clean and Reliable Grid Affordability (CRGA) Act will deliver $12 billion in energy savings to Illinois ratepayers.

04/14/2026

Last Friday, Cynthia McCafferty and Richard Ray attended Press Forward's Illinois Local News Summit and were honored to be members of the event's conference team. We would like to thank Tracy Baim for her hard work and immense dedication.

The summit empowered local news through discourse between local, regional, and national leadership. Illinois Governor JB Pritzker spoke at the summit, saying "We all have a role to play, each and every one of us, to maintain a healthy and prosperous local media ecosystem." For the Governor's full remarks, watch here: https://www.youtube.com/watch?v=-7FhrO0iMuY

04/06/2026

"How's your internship going?"

Just like anyone entering their field, Kristopher Ushijima and Summer Hoagland-Abernathy get this question all the time. With their internships halfway complete, they reflected on everything they've learned and accomplished so far in Hawthorne's latest blog post.

Read their thoughts here:

Meet Summer and Kris, Hawthorne’s Winter/Spring 2026 interns!

03/31/2026

It's a Women's History Month with Inspiro Tequila and Sugar Bliss! The Hawthorne team is raising a glass (and a cupcake) to Mara Smith, founder and CEO of Inspiro Tequila, and Teresa Ging, founder and CEO of Sugar Bliss. This March, a portion of their profits went toward the Women's Business Development Center (WBDC), which is celebrating its 40th anniversary this year, and we're excited to know our celebration will go toward a good cause.

More on the WBDC's anniversary plans here: https://www.wbdc.org/en/40-forward-impact-growth-transformation/

03/25/2026

Another day, another great interview! This week, we visited Fox 32 Chicago with Teresa Ging, founder and CEO of Sugar Bliss, and Mara Smith, founder and CEO of Inspiro Tequila, LLC, to discuss their collaboration in support of the Women's Business Development Center (WBDC).

Watch their full interview here:

Mara Smith of Inspiro Tequila and Teresa Ging of Sugar Bliss share how their Women’s History Month collaboration supports the Women’s Business Development Center and empowers the next generation of women entrepreneurs.